This May, my local paper, The Oregonian did a 4 part series about the dangers of ATVs and how the manufacturers are sidestepping their responsibly in terms of rider safety.  And although each article was given front page placement, it would be difficult to genuinely categorize any of them as news.  Nor could any rational person claim that these pieces were close to being “fair and balanced” reporting.   In fact, the series was nothing short of a 4 part hatchet job on the sport and the industry. 

While this might be an extreme example of mainstream media bias against ATVs, there is no doubt that, in general, the mainstream media does not look favorably on our sport. 

The good news is that technology has provided all riders with the means to counteract the steady drum beat of negative press.   If you take a look at The Oregonian’s blog, you will see that a lot of riders took the time to log on and weigh in on the piece with lengthy and thoughtful comments.  The beauty of the Internet is that, unlike letters to the editor in the paper, EVERYONE who wants to respond to articles of this nature can – and the responses become part of the article.

I urge everyone who enjoys riding to remain vigilant when you see sloppy journalism to get involved.  Send that letter to the editor and also comment on the paper’s blog.   Further, realize that every single one of us are ATV ambassadors.  Our actions on and off our machines help shape the non-riding public’s opinion of the whole community.   Whenever one rider does something stupid or irresponsible it reflects on all of us.  Of course, the reverse is true as well.  When people see riders taking care of the trails, picking up after others, riding safely or bringing others in to the sport, it makes us all look good (not to mention that it is the right thing to do).

Most importantly, avoid becoming an accident or injury statistic by wearing protective gear and riding within your own limits.